Introduction to Marketing

Introduction to Marketing

Autor:
Adrian Palmer, Adrian Palmer
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
249,00 zł
Data wydania:
2012
Czas dostawy:
30 dni
Wydawnictwo:
Oxford University Press
Liczba stron:
576
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
3
ISBN:
9780199602131
Kategorie:
Sprzedaż i marketing
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

PART ONE: MARKETING: THE FUNDAMENTALS; PART TWO: UNDERSTANDING CUSTOMERS; PART THREE: DEVELOPING THE MARKETING MIX; PART FOUR: BRINGING IT TOGETHER