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Podcasting Marketing Strategy

Podcasting Marketing Strategy

Author: Ciaran Rogers
Daniel Rowles
Publishing date: 2019
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
102.00 zł
Political Reputation...

Political Reputation Management

Author: Christian Schnee
Publishing date: 2019
It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and
198.00 zł
Practice of Public Relations

Practice of Public Relations

Author: Fraser Seitel
Publishing date: 2003
For courses in Introduction to Public Relations and Public Relations Practice, offered by Communications, Marketing, or Journalism departments. Unlike other PR texts that steer clear of high profile real-life cases, the ethical challenges, the "how to" counsel, and the public relations conundrums that encourage students to think, this up-to-the-minute book prepares students to deal with a full range of situations-and to arrive at effective, ethical solutions. This is an "in-your-face" textbook for an "in-your-face" profession.
344.40 zł
Problems in Marketing

Problems in Marketing

Author: Charles Chien
Luiz Moutinho
Publishing date: 2007
Problems in Marketing
145.95 zł
Super Signs

Super Signs

Author: Nan Hua
Sam Hua
Publishing date: 2019
How to leverage the power of Super Signs - and create exceptional brands.
102.00 zł
Principles & Practice of...

Principles & Practice of Marketing

Author: Jim Blythe
Publishing date: 2005
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
264.60 zł
Principles of Marketing

Principles of Marketing

Author: Gary Armstrong
Philip Kotler
Publishing date: 2017
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the
217.91 zł
Principles of Marketing 12e...

Principles of Marketing 12e USE

Author: Gary Armstrong
Philip Kotler
Publishing date: 2007
For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
313.95 zł
Principles of Marketing Pack

Principles of Marketing Pack

Author: Gary Armstrong
John Saunders
Marian Burk Wood
Philip Kotler
Veronica Wong
Publishing date: 2010
250.95 zł -50.19% 125.00 zł
  • -50.19%
Public Relations, Branding...

Public Relations, Branding and Authenticity

Author: Sian Rees
Publishing date: 2020
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
645.00 zł
Profitbrand

Profitbrand

Author: Nick Wreden
Publishing date: 2005
"... finely structured...presents compelling arguments...engaging ...thought-provoking." BrandRepublic "Finally, a strategic view of brands and branding. Explains and illustrates at a managerial level the why, how and with what value brands can build shareholder value." Donald E. Schultz, Professor of Integrated Marketing Communications, Kellogg School of Management, Northwestern University, USA Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainability. As a result of the increasing ineffectiveness of mass-media marketing,
92.40 zł -44.13% 51.62 zł
  • -44.13%
Selling and Sales...

Selling and Sales Management 10e

Author: David Jobber
Geoffrey Lancaster
Publishing date: 2015
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.   This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment.     This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
278.00 zł
Public Interest Communication

Public Interest Communication

Publishing date: 2018
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication
582.00 zł
She Spot

She Spot

Author: Lisa Chen
Lisa Witter
Publishing date: 2008
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just women s issues. In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation s largest public interest communications firm, explain why women s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice much of which flies in the face of conventional wisdom on how to better connect with women and advance your mission.
88.20 zł
Retail Marketing Management

Retail Marketing Management

Author: Helen Goworek
Peter McGoldrick
Publishing date: 2015
â€?Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK   Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing,
218.00 zł
Rise of the Chinese...

Rise of the Chinese Consumer Theory

Author: J.G. Garner
J Gerner
Jonathan Garner
Publishing date: 2005
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18 per cent compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass
124.95 zł
Stranger's Long Neck

Stranger's Long Neck

Author: Gerry McGovern
Publishing date: 2010
Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.
82.95 zł
Secrets of Selling 2e

Secrets of Selling 2e

Author: Geoff King
Publishing date: 2010
Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package.  The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly, to the best time to mention your price. It has a genuinely practical approach - providing you with the tips, tricks and techniques that will help you improve your sales performance. This new edition has been completely revised and updated
96.60 zł
Smart Retail

Smart Retail

Author: Richard Hammond
Publishing date: 2017
SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: �What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking. Discover the secrets of great retailing Boost sales with practical advice from the best retailers in the world Learn how to delight customers and keep them coming back for more Covering everything from creating the ultimate
87.00 zł
Strategic Advertising...

Strategic Advertising Management

Author: Larry Percy
Richard Rosenbaum-Elliott
Publishing date: 2012
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides
218.81 zł
Strategic Brand Managment

Strategic Brand Managment

Author: Kevin Keller
Kevin Lane Keller
Publishing date: 2012
For students, managers and senior executives studying Brand Management.  Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.   This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
318.00 zł
Strategic Market Management 8e

Strategic Market Management 8e

Author: David Aaker
Publishing date: 2007
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of
215.25 zł
Strategic Marketing

Strategic Marketing

Author: David Cravens
Nigel Piercy
Publishing date: 2012
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
370.00 zł -50.49% 183.20 zł
  • -50.49%
Teach Yourself Marketing

Teach Yourself Marketing

Author: Jonathan Gabay
Publishing date: 2003
Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary
58.80 zł