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1971 year - 2024 year

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The Apology Impulse

The Apology Impulse

Author: Cary Cooper
Sean O'Meara
Publishing date: 2019
Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.
78.00 zł
The Impact Equation

The Impact Equation

Author: Chris Brogan
Publishing date: 2013
Shows that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. This volume gives you the tools to guarantee your message will be heard.
51.45 zł
The Influence of Values on...

The Influence of Values on Consumer Behaviour

Author: Erik Kostelijk
Erik Kostelijk
Publishing date: 2018
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
187.01 zł
The Routledge Companion to...

The Routledge Companion to Ethnic Marketing

Publishing date: 2019
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to m
213.00 zł
This is Advertising

This is Advertising

Author: Eliza Williams
Publishing date: 2010
This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It provides a useful, informative guide to some of the latest developments in the field today. The book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each contains a series of case studies presented through a short text, illustrations and captions. An overall introduction to the book and to each section offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures provide a number of different perspectives, as well as various feature quotes throughout. The book is
131.25 zł
Willie's Way 6 Secrets for...

Willie's Way 6 Secrets for Wooing Wowing

Author: P Hooser
Phillip Van Hooser
Publishing date: 2005
""Willie's Way" is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Read how enthusiasm, confidence, and sincerity can impact your customers, grow revenues, and impact your bottom line. This is the best book I've read on customer service in a long time." - Joe Scarlett Chairman of the Board Tractor Supply Company."Wow! Willie's Way" is simply infectious. Every reader is sure to find the six secrets to be very practical. In fact, they leave us without excuse. Without a doubt, "Willie's Way" has the power to transform an organization from one delivering mediocre customer service to one performing at the top." - Chris Strippelhoff Vice President-Member Services Municipal
72.00 zł
You Can Always Sell More...

You Can Always Sell More How to Improve

Author: Jim Pancero
Publishing date: 2005
The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling skills, developed to their fullest potential, have the greatest impact on revenues and profitability? "You Can Always Sell More" will guide you through a proven step-by-step system for evaluating, training, and coaching your sales force. It will help you establish a simple and effective evaluation and improvement planning process for even your most successful salespeople. Proven in a wide array of industries, this will also show you how to improve your ability to coach and lead a team of sales professionals. Jim Pancero (Eden Prairie, MN) is the founder of one of the country's most advanced sales and sales
85.05 zł