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Golden Circle Secrets How...

Golden Circle Secrets How to Achieve Consistent

Author: Ben Midgley
Dale Midgley
Publishing date: 2005
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father--and--son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales.
58.80 zł
Handbook of Field Marketing

Handbook of Field Marketing

Author: Alison Williams
Roddy Mullin
Publishing date: 2009
Practice face to face personal contact direct marketing with this comprehensive guide, covering selling promotions, exhibitions and road shows, merchandizing, auditing, sampling and demonstration and mystery shopping.
117.60 zł
Hispanic Marketing

Hispanic Marketing

Author: Betty Ann Korzenny
Felipe Korzenny
Publishing date: 2005
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate
156.45 zł
Inside Marketing

Inside Marketing

Author: Detlev Zwick
Publishing date: 2012
Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
186.48 zł
Introduction to Marketing

Introduction to Marketing

Author: Adrian Palmer
Adrian Palmer
Publishing date: 2012
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
249.00 zł
Language Research in Marketing

Language Research in Marketing

Author: Ann Kronrod
Publishing date: 2022
Introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in marketing, exploring the way language influences behaviour and how language can express thoughts, emotions, and mental states in marketing contexts.
465.00 zł
International Marketing

International Marketing

Author: Ogenyi Omar
Publishing date: 2008
International Marketing provides a comprehensive and relevant introduction to international marketing strategies. The author, Ogenyi Omar, analyses the key issues and problems facing marketing managers in organisations around the globe whilst demonstrating practical remedies through an extensive range of real-world case studies.
279.30 zł
Markenwert

Markenwert

Author: T Bamet
Thomas Bamert
Publishing date: 2005
Die wichtigsten Vermögenswerte von Unternehmen, z.B. Marken, Patente und Humanressourcen, sind intangibel und erscheinen nicht in der Bilanz. So haben Marken beträchtlichen Anteil am gesamten Vermögenswert eines Unternehmens und können 50 % der Marktkapitalisierung ausmachen. Bisherige Untersuchungen konzentrieren sich auf den monetären Markenwert vor allem von Konsumgütern.Thomas Bamert betrachtet den Markenwert aus Konsumentensicht und legt somit ein stärkeres Gewicht auf die Markensteuerung. Darüber hinaus vergleicht er das angelsächsische und das deutsche Verständnis des Begriffs "Markenwert". In einer empirischen Untersuchung geht er der Beziehung zwischen Marketinginstrumenten und dem Markenwert im Dienstleistungsbereich nach. Die Ergebnisse zeigen den Einfluss
15.00 zł
Marketing

Marketing

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Wendy Tabrizi
Publishing date: 2019
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.   The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn
280.00 zł
Market Research Toolbox

Market Research Toolbox

Author: Edward McQuarrie
Publishing date: 2005
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses
163.00 zł
Marketing...

Marketing Communications:discovery, creation and conversations

Author: Chris Fill
Sarah Turnbull
Publishing date: 2016
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.  Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with
249.00 zł
Marketing Era From...

Marketing Era From Professional Practice To Global

Author: K Applaum
Kalman Applbaum
Publishing date: 2003
Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
152.00 zł
Marketing Ethics

Marketing Ethics

Author: George Brenkert
Publishing date: 2008
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
298.20 zł
Marketing in a Nutshell

Marketing in a Nutshell

Author: Malcolm McDonald
Mike Meldrum
Publishing date: 2007
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
151.20 zł
Marketing in the Public Sector

Marketing in the Public Sector

Author: Nancy Lee
Philip Kotler
Publishing date: 2010
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps
151.00 zł
Marketing Research, 6th...

Marketing Research, 6th Edition

Author: Dan Nunan
David Birks
Naresh Malhotra
Publishing date: 2020
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.   Understand theory and application of marketing research in a European context   Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points.    This book supports both qualitative and quantitative research methods
315.00 zł
Marketing Semiotics

Marketing Semiotics

Author: Laura Oswald
Publishing date: 2012
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
278.00 zł
Marketing with...

Marketing with MyMarketingLab Pack

Author: Bradley Barnes
Elnora Stuart
Greg Marshall
Michael Solomon
Vincent-Wayne Mitchell
Publishing date: 2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
304.26 zł
Marketing: An Introduction...

Marketing: An Introduction Plus MyMarketingLab with Pearson eText

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLabTM.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer
313.01 zł
Marketing: An Introduction...

Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For undergraduate principles of marketing courses. This package includes MyLab.   An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
321.00 zł
Pick Me Breaking into...

Pick Me Breaking into Advertising

Author: Janet Kestin
Nancy Vonk
Publishing date: 2005
Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.
65.10 zł
Marketing: an Introduction,...

Marketing: an Introduction, Global Edition

Author: Gary Armstrong
Marc Oliver Opresnik
Marc Opresnik
Philip Kotler
Publishing date: 2016
For undergraduate courses on the principles of marketing.   An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.   The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing
293.00 zł
New Sales Speak The 9...

New Sales Speak The 9 Biggest Sales

Author: Terri Sjodin
Publishing date: 2006
"New Sales Speak is the first book on the vital marriage of persuasive selling techniques and crucial speaking skills." -Harvey Mackay, author of the New York Times bestseller Swim with the Sharks Without Being Eaten Alive "An incredible book on sales effectiveness! You can learn how to release your brakes and step on your accelerator toward higher sales." -Brian Tracy, Brian Tracy International "Terri Sjodin is one of the country's top sales trainers, and her book, New Sales Speak, is a must-read for anyone in sales or sales management. Now, the Second Edition is here and it's even bigger and better! I highly recommend it." -Roger Dawson, author of Secrets of Power Negotiating "This book gives you real-world knowledge that you can apply every day. The new chapter on
75.60 zł