Constantly scrutinised by the newspapers, the Internet and 24-hour television, never have organisations needed more guidance on protecting their image: and bad reputations can have disastrous effects. In this timely new book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organisation, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including
This reference covers the whole continent of Africa, providing both an analytical overview of the region and specific data for each of the 55 countries which it comprises. Issues include the year's trends, the water crisis, the effects of Western trade barriers and subsidies on agriculture, future opportunities for African oil-producing nations and the economic and social devastation of AIDs. Comprehensive economic and business reports for each country include: political and economic surveys identifying the trends, developments, problems and solutions; country profiles, with information on economic sectors, political parties and systems, demographics and languages; key facts and analysis of vital statistics; business guide offering practical information for visitors to
This reference covers North and South America, plus all the Caribbean states and South Atlantic. It provides both an analytical overview of the region and specific data for each of the 53 countries. Introductory chapters cover: a regional review with the 2003-4 trends, developments and key events; analysis of political and economic impact of debt in the region; the stability of the Latin American banking sector; the water crisis and its impact on the poor; the shift to the left in many Latin American states and how this will affect the creation of a pan-American free-trade zone. Comprehensive economic and business reports for each country include: political and economic surveys identifying the trends, developments, problems and solutions; country profiles, including
Covering the whole of Asia and the Pacific region, this text provides both an analytic overview and specific data for each of the 60 countries. Introductory chapters cover regional issues, including: a regional review with the year's trends, developments and key events' analysis of the threat of terrorism in the region; the effects of deflation on the economy; the water crisis and its impact on the poor; and the successes and failures of micro-credit in the region. Comprehensive economic and business reports for each country include: political and economic surveys identifying the trends, developments, problems and solutions; country profiles, including information on economic sectors, political parties and systems, demographics and languages; key facts and analysis of
Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
A collection of essays on Britain's troubled relations with the fast-evolving bloc of continental countries linked to the euro. Edited by Stephen haseler and jacques Reland, both professors at london Guildhall University, this book covers the waterfront of problem issues - politics, economics, finanacial services, public opinion, national sovereignty. New Labour, gordon brown's five tests and the Third Way. It even points to the fault lines that could yet wreck the Euro and asks if this new currency is really a Franco-German affair.
With an introduction by Lord Simon of Highbury, formerly DTI Minister for the Single market and more recently one of three wise men reporting to the Comission on future changes, contents include: "The Euro and Financial Services" Howard
For years, the cliches of the football world have been used as everyday boardroom language, with phrases such as 'what's the score?' and 'we're playing the long game' becoming commonplace. Business and the Beautiful Game cleverly applies the analogy of football to the world of business and in doing so compares and contrasts the key elements in the world of commerce to the parellels of the beautiful game.
This unique book uses signposts founded in football folklore to help the reader absorb as much information as possible. For example, 'Tactics' replaces the customary 'Summary' signpost to emphasise the key points whilst maintaining the football theme. Chapter headings draw on essential components of the beautiful game that can be equally well applied to management,
As the countries of eastern and central Europe join the enlarged EU, their existing EU neighbours and business partners from elsewhere in the world should assess the impact of enlargement on their businesses and ensure that they are poised to take advantage of new business opportunities. This guide looks objectively at the overall enlargement process and at each individual accession state, and provides a clear assessment of the opportunities and difficulties presented to these countries and their business partners by their joining the EU. The country reports include key facts and industries, the political structure, macroeconomic analysis, and economic outlook.
This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the
Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Take your career to the next professional level and give yourself that competitive edge by learning the essentials of coding with this friendly and easy-to-understand guide.
Understand the basic principles of cyber security and futureproof your career with this easy-to-understand, jargon-busting beginner's guide to the human, technical, and physical skills you need.
"Roger Haywood is one of the practitioners who have set the standards that the industry must follow. This is a must read." -Sandy Scott, Director General, the Chartered Insurance Institut e
All organizations must manage their public relations (PR) with intelligence and integrity if they are to safeguard their reputation. Corporate Reputation, the Brand and the Bottom Line draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.
There is practical advice on how to: avoid disasters; set easily understandable objectives; win favourable media coverage; control the cost of a programme; measure
This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM
Now in its seventh edition, this important handbook provides a unique tool for direct marketing specialists dealing with international and cross-border commerce. At its core is a directory of direct and e-marketing service providers around the world and a series of country profiles describing the current local direct marketing environments in over 50 countries. It covers all aspects of Internet and e-marketing and provides access to marketing resources and services that specifically help companies exploit the marketing potential of the web. This directory is published in association with the Federation of European Direct Marketing (FEDMA) and the American Direct Marketing Association (DMA).
Croatia was among the most prosperous and industrialized areas of the former Yugoslavia. The Croatian economy emerged from its mild recession in 2000 with tourism the main factor, but structural unemployment remains a key negative. The government's policy of conciliation has allowed Croatia to improve its international relations and to have closer ties with Western Europe. The active policy of banks and industry restructuring is likely to continue to strengthen the economy. Covering all aspects of investing in or trading with Croatia, this book provides an appraisal of the new economic and investment climate, an up-date on market potential in the key sectors, and unique "best practice" advice.
Doing Business with Jordan provides authoritative advice and information on the business and investment environment in Jordan. It examines the legal and regulatory framework, finance and banking systems, and marketing issues unique to the country. Jordan's economy is strenghtening following recent market reforms and the privatisations of many formerly state-owned enterprises and Jordan is also now playing an enhanced role as a hub for trade with the new Iraq. This unique guide provides a valuable assessment of many of Jordan's vibrant sectors, an in-depth analysis of Jordan's special economic zones and a update on opportunities for foreign investors.
Align learning and development activity with the organizational strategy, delivered in the flow of work, to improve both employee and organizational performance.
Employment Law is a practical guide to understanding and applying the law effectively at work in the UK. Tailored to the needs of practitioners it offers a complete overview of the fundamentals of employment law, examining its importance for an organization, its employees and the HR function. Using a combination of practical tools, assessments, scenarios and case studies from best practice it will build your legal knowledge of key areas including immigration, employing temporary staff, changing contracts, discrimination, equal pay, family rights, redundancy and much more.
Employment Law is part of the HR Fundamentals series, offering practical advice to HR professionals starting out in their career, completing CPD training or studying for their professional
This reference on the whole of Europe, from Gibraltar to Georgia, Andorra to Azerbaijan, provides both an analytical overview of the region and specific data for each of the 40 countries it comprises. Introductory chapters cover regional issues including: a regional review, with the year's trends, developments and key events; which EU countries have attracted the most and least Foreign Direct Investment; how national governments and the EU are addressing the issue of refugees and asylum; patterns of household debt and savings in Europe; and the impact of EU enlargement.;Comprehensive economic and business reports for each country include: political and economic surveys identifying the trends, developments, problems and solutions; country profiles, including information
In 'Forecasting Financial Markets', Tony Plummer provides a compelling insight into the psychology of trading behaviour and shows how the herd instinct in decision making can have disastrous results. The ability to make money in markets depends critically on an individual's ability to make decisions independently of the crowd. To attain such independence the investor or trader must acquire the ability to: understand the forces at work in logical terms; recognize - and neutralize - their own emotional responses to market fluctuations; design an investment process or trading system that generates objective 'buy' and 'sell' signals. The book explores these three dimensions to successful trading in detail. This fourth edition of 'Forecasting Financial Markets' has been
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.
