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Data wydania

2013 rok - 2013 rok

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68,00 zł - 69,00 zł

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2 dni - 2 dni

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Cambridge Marketing...

Cambridge Marketing Handbook: Philosophy

Autor: Cambridge Marketing College
Charles Nixon
Data wydania: 2013
This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes with considerable military baggage, and this book offers some alternative frameworks. It finally considers the six spheres of marketing understanding and sets out a Periodic Table of Elements for Marketing. Written part as a guide and part as philosophy, it challenges the reader to think for themselves. Issues covered include: the state of the marketing profession and how we got here; is there a need for marketing?; the
68,80 zł