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Data wydania

2020 rok - 2020 rok

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315,00 zł - 315,00 zł

Czas dostawy

2 dni - 2 dni

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Marketing Research, 6th...

Marketing Research, 6th Edition

Autor: Dan Nunan
David Birks
Naresh Malhotra
Data wydania: 2020
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.   Understand theory and application of marketing research in a European context   Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points.    This book supports both qualitative and quantitative research methods
315,00 zł