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Data wydania

2008 rok - 2008 rok

Autor

Poziom zaawansowania

Cena

183,00 zł - 184,00 zł

Czas dostawy

2 dni - 2 dni

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Essentials of Contemporary...

Essentials of Contemporary Advertising

Autor: David Schaefer
William Arens
Data wydania: 2008
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
183,75 zł