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Data wydania

2012 rok - 2012 rok

Autor

Cena

89,00 zł - 90,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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Marketing Channels

Marketing Channels

Autor: Dinesh Kumar
Data wydania: 2012
Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance
89,48 zł