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Data wydania

2017 rok - 2017 rok

Autor

Poziom zaawansowania

Cena

117,00 zł - 118,00 zł

Czas dostawy

30 dni - 30 dni

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Creative Change

Creative Change

Autor: Jennifer Mueller
Data wydania: 2017
All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation. Mueller's research also reveals that it's not just CEOs, but educators, scientists, and many, many others who often struggle to accept new and creative ideas even when desired. Mueller parses the tough questions that these findings raise. Could people love but also hate creative ideas? Could the mindset we use to evaluate ideas turn this love or hate on or off - in an
118,00 zł