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Data wydania

2005 rok - 2005 rok

Autor

Cena

264,00 zł - 265,00 zł

Czas dostawy

30 dni - 30 dni

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Principles & Practice of...

Principles & Practice of Marketing

Autor: Jim Blythe
Data wydania: 2005
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
264,60 zł