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Data wydania

2004 rok - 2004 rok

Autor

Cena

63,00 zł - 64,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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Customer-centered...

Customer-centered Telecommunications Services Marketing

Autor: Karen Strouse
Data wydania: 2004
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully. Professionals gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps professionals become attuned to customer demand and present a service portfolio with a high
261,00 zł -75,52% 63,89 zł
  • -75,52%