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Data wydania

2012 rok - 2012 rok

Autor

Cena

277,00 zł - 278,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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Marketing Semiotics

Marketing Semiotics

Autor: Laura Oswald
Data wydania: 2012
The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
278,00 zł