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Data wydania

2016 rok - 2020 rok

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328,00 zł - 333,00 zł

Czas dostawy

2 dni - 7 dni

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    • Jest 2 produktów.

    Global Marketing plus...

    Global Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

    Autor: Mark Green
    Warren Keegan
    Data wydania: 2020
    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   For courses in global marketing. This package includes MyLab.   Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent
    333,00 zł
    Global Marketing, Global...

    Global Marketing, Global Edition

    Autor: Mark Green
    Warren Keegan
    Data wydania: 2016
      For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.  Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real
    329,00 zł