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Data wydania

2010 rok - 2010 rok

Autor

Cena

151,00 zł - 152,00 zł

Czas dostawy

2 dni - 2 dni

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Marketing in the Public Sector

Marketing in the Public Sector

Autor: Nancy Lee
Philip Kotler
Data wydania: 2010
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps
151,00 zł