Filtruj wg
Filtruj według
Resetuj filtry

Data wydania

2015 rok - 2015 rok

Autor

Cena

218,00 zł - 219,00 zł

Czas dostawy

2 dni - 2 dni

Wydawnictwo

Filtruj według

Retail Marketing Management

Retail Marketing Management

Autor: Helen Goworek
Peter McGoldrick
Data wydania: 2015
â€?Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK   Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing,
218,00 zł