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Data wydania

2011 rok - 2011 rok

Autor

Cena

89,00 zł - 90,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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Sales Management

Sales Management

Autor: Pradip Mallik
Data wydania: 2011
Sales Management is a comprehensive textbook designed to meet the requirements of management students specializing in Marketing at post graduate level. It covers the entire arena of theoretical and practical aspects of sales management as a subject, and uses numerous industrial examples, exhibits, and illustrations for learning. The book is divided in 5 parts. The first part, Personal Selling, begins with an overview of the key concepts of personal selling with various approaches and strategies, and goes on to discuss the personal selling process in detail. The second part, Organization of Sales Force Functions, talks about managing the sales force and elucidates on sales organization and territory. Following this, the third part, Managing the sales team, starts
89,48 zł