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Data wydania

2003 rok - 2003 rok

Autor

Cena

268,00 zł - 269,00 zł

Czas dostawy

30 dni - 30 dni

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Marketing Management

Marketing Management

Autor: Russell Winer
Data wydania: 2003
For upper-level undergraduate or MBA "core" courses in Marketing Management. This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book.
268,00 zł