Filtruj wg
Filtruj według
Resetuj filtry

Data wydania

2016 rok - 2016 rok

Autor

Cena

268,00 zł - 269,00 zł

Czas dostawy

2 dni - 2 dni

Wydawnictwo

Filtruj według

Marketing for Hospitality...

Marketing for Hospitality and Tourism, Global Edition

Autor: James Makens
John Bowen
Philip Kotler
Seyhmus Baloglu
Data wydania: 2016
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application
268,00 zł