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Data wydania

2014 rok - 2019 rok

Autor

Cena

280,00 zł - 305,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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    • Jest 2 produktów.

    Marketing

    Marketing

    Autor: Bradley Barnes
    Elnora Stuart
    Greg Marshall
    Michael Solomon
    Vincent-Wayne Mitchell
    Wendy Tabrizi
    Data wydania: 2019
    Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.   Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.   The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn
    280,00 zł
    Marketing with...

    Marketing with MyMarketingLab Pack

    Autor: Bradley Barnes
    Elnora Stuart
    Greg Marshall
    Michael Solomon
    Vincent-Wayne Mitchell
    Data wydania: 2014
    Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
    304,26 zł