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Data wydania

2005 rok - 2008 rok

Autor

Cena

183,00 zł - 199,00 zł

Czas dostawy

2 dni - 30 dni

Wydawnictwo

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    • Jest 2 produktów.

    Contemporary Advertising

    Contemporary Advertising

    Autor: William Arens
    Data wydania: 2005
    "Contemporary Advertising, 10/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
    198,45 zł
    Essentials of Contemporary...

    Essentials of Contemporary Advertising

    Autor: David Schaefer
    William Arens
    Data wydania: 2008
    Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
    183,75 zł