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Data wydania

2015 rok - 2019 rok

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Poziom zaawansowania

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306,00 zł - 429,00 zł

Czas dostawy

2 dni - 2 dni

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    • Jest 2 produktów.

    Crafting Service Processes

    Crafting Service Processes

    Autor: Jean Harvey
    Data wydania: 2019
    As the title makes clear, this book is about the design and delivery of service experiences. This includes the design of installations, facilities, technologies and scripts used in the staging of such experiences. It introduces the reader to many fundamental notions in service operations, from positioning to execution, with much attention paid to human experiences such as those of customers and service workers; be they performing simple repetitive tasks or complex mental tasks. The subject is treated in an user-friendly manner with a storytelling context, focusing initially on every day services (coffee shops, fast food, supermarkets) and then moving on to complex services (lawyers, physicians, engineers, accountants). Contrary to popular hype, not all service
    306,00 zł