An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Introduction Japan: An Island Kingdom with Many Different Facets Society in the 21st century Japanese Management The Japanese Market: The Dynamics, the Potential, the Perspectives Market Entry and Market Development Strategies: Opportunities for Foreign Companies in Japan From the Theory to the Practice: The World of Business in Japan Bibliography Index