This book examines the relationship between medicine and the media in 1960's Britain, when the first wave of heart transplants were as much media as medical events and marked a decisive period in post-war history. Public trust in their doctors was significantly undermined, and medicine was held publicly to account as never before.
Illustrations Acknowledgements Sources Abbreviations Introduction Making the Heart Transplantable Communicating Medicine in Post-war Britain Creating the Most Famous Operation in the World 'The Most Extraordinary Programme Ever Shown on Television' Hospital-Media Relations in the First British Heart Transplant Managing Medicine's Image in the 'Time of the Heart Transplants' Conclusion References