How To Choose A Franchise

Praise and Reviews

"Assesses the pros and cons for franchisor and franchisee, analyses companies and contracts, and provides self-assessment techniques to find the most suitable franchise."

- The Bookseller

"Murray's book will help you choose widely and to assess your franchising suitability, set financial targets and conduct adequate research."

- The Weekly Telegraph

The number of UK business franchises has more than doubled over the last eight years, to a combined annual turnover of

L10 billion. Unlike the majority of business start-ups, most franchises are successful, and today some of the biggest high street names offer franchises.

The Daily Express How to Choose a Franchise is written for anyone seriously considering taking up this kind of business opportunity, and it advises you on the essential groundwork needed before acquiring a franchise. Key topics covered in this updated new edition include:

where to look for a great franchise

setting your financial targets

scrutinizing the franchise contract

how to prepare a business plan

case studies including Domino's pizza and Kall Kwik

the British Franchise Association Members and other useful contact details

An invaluable guide, it will help you ensure you find the most suitable franchise.

The appeal of franchising; A definition of franchising; The growth and diversity and advantages and disadvantages of franchising; The risks; Strengths and weaknesses; Narrowing the choice of franchises; Where to look; Applying your skills and expertise; Setting your financial targets; Calculating your personal net worth; Setting the ball rolling; Investigating the business opportunity; The industry as a whole; Investigating the franchise (company research); Your franchise interview; Meeting existing franchisees; Individual investment opportunities; Seeking professional advice; Start from scratch or buy an existing franchise?; Summing up the results of your investigations before signing; The contract; Introductory heads of terms of agreement and the full franchise agreement explained; Using a lawyer; Using a clearing bank; Franchise finance packages; The small firms loan guarantee scheme; How to prepare a business plan; Approaching your bank.; Case studies.