Brands & Gaming

Brands & Gaming

Autor:
Matt Avery, Tom Farrand, David Nichols, Tom Rowley
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
152,00 zł
Data wydania:
2005
Czas dostawy:
2 dni
Wydawnictwo:
Palgrave Macmillan
Liczba stron:
168
Forma publikacji:
książka w twardej oprawie
Język:
Angielski
Wydanie:
ISBN:
9781403998972
Kategorie:
Gry komputerowe: przewodniki strategiczne
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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