Principles of Business Economics

A concise, jargon-free microeconomics text that is ideal for MBA students.

• 1. Business economics: an overview
• 2. The analysis of consumer demand
• 3. The analysis of production costs
• 4. Analysis of the firm’s supply decision
• 5. Demand, supply and price determination
• 6. Analysis of perfectly competitive markets
• 7. Analysis of monopoly markets
• 8. Analysis of monopolistically competitive markets
• 9. Oligopoly
• 10. Managerial objectives and the firm
• 11. Understanding competitive strategy
• 12. Understanding pricing strategies
• 13. Understanding the market for labour
• 14. Understanding the market for capital  
• 15. Understanding the market for natural resources
• 16. Government and business
• 17. Business and economic forecasting
• 18. Business economics – a checklist for managers