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Data wydania

2012 rok - 2012 rok

Autor

Cena

185,00 zł - 186,00 zł

Czas dostawy

30 dni - 30 dni

Wydawnictwo

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Cultural Strategy

Cultural Strategy

Autor: Douglas Cameron
Douglas Cameron
Douglas Holt
Douglas Holt
Data wydania: 2012
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
186,00 zł