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Data wydania

2005 rok - 2005 rok

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124,00 zł - 125,00 zł

Czas dostawy

2 dni - 2 dni

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Rise of the Chinese...

Rise of the Chinese Consumer Theory

Autor: J.G. Garner
J Gerner
Jonathan Garner
Data wydania: 2005
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18 per cent compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending. In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass
124,95 zł