The Commercial Charity

The Commercial Charity

Autor:
Martyn Drake
Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
103,01 zł
Data wydania:
2020
Czas dostawy:
2 dni
Wydawnictwo:
Kogan Page
Liczba stron:
216
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
ISBN:
9781789663280
Kategorie:
Organizacje niedochodowe
Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.

Chapter - 00: Introduction - A commercial journey; Chapter - 01: The business of charity; Chapter - 02: Developing earned income; Chapter - 03: Customer-centred models; Chapter - 04: The business of social change; Chapter - 05: Improving business performance; Chapter - 06: A strategy for commerce; Chapter - 07: Keys to commercial success; Chapter - 08: Leading the charge;