"ABC's of Relationship Selling, 8/e" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate
Authored by award-winning teacher and noted researcher Susan Nolen-Hoeksema, this text blends cutting-edge research in psychopathology with compassion for people who suffer from psychological disorders. Capturing the excitement of major advances in biological and psychosocial research and treatment alternatives, "Abnormal Psychology" imparts a true enthusiasm for and appreciation of scientific investigation. The author's scientific and caring approach, combined with strong study tools, has won accolades from instructors and students alike. The fourth edition reflects greater emphasis on integrated approaches to abnormal psychology, a constant drive to make biological information clear to students, and a stronger focus on empirical research and diversity.
Fully updated to cover the latest developments in air conditioning and refrigeration, this is a must-have resource for beginners and seasoned AC professionals alike.
Autor:David Sinason
Jerry Strawser
Robert Ramsay
Timothy Louwers
Data wydania:2004
Upon publication, this text will be the most up-to-date auditing text on the market. It's been written so that it is current with all issues inherent in accounting and auditing practice, particularly in public accounting firms, including coverage of the creation of the Public Companies Accounting Oversight Board, the passage of the Sarbanes-Oxley Act, and all of the major pronouncements and exposure drafts issued by the AICPA through Summer 2003. It's also a leader in fraud coverage and is accompanied by the "Apollo Shoes Casebook", the only standalone Fraud audit case on the market (available online on the text website). The text is also designed to provide flexibility for instructors; the twelve chapters focus on the Auditing Process, while the eight modules provide
Autor:David Sinason
Jerry Strawser
Robert Ramsay
Timothy Louwers
Data wydania:2004
Upon publication, this will be the most up-to-date auditing text on the market. It's been written so that it is current with all issues inherent in accounting and auditing practice, particularly in public accounting firms including coverage of the creation of the Public Companies Accounting Oversight Board, the passage of the Sarbanes-Oxley Act, and all of the major pronouncements and exposure drafts issued by the AICPA through Summer 2003. It's also a leader in fraud coverage and is accompanied by the Apollo Shoes Casebook, the only standalone FRAUD audit case on the market (available online on the text website). The text is also designed to provide flexibility for instructors; the twelve chapters focus on the auditing process, while the eight modules provide
'!an excellent guide for any practitioner, whether he or she is a specialist or a primary care doctor, as all physicians are now seeing sport injuries in increasing numbers, due to the changing scene in medicine' - From the Foreword to the first edition. 'one of the most comprehensive reference guides dedicated to the injuries of the athlete! ...A must-have for any sports medicine professional!' - online review. 'All healthcare professionals treating injured athletes will find this handbook invaluable and comprehensive. As interest grows among healthcare providers in the care of the injured athlete, a reference such as this is essential for easy access in all medical kits and physician offices' - Doody, reviews of first edition.Compact, yet surprisingly complete, this
Presents the various medical strategies available for the pain management of the cancer patient. This title covers a wide spectrum of cancer pain syndromes and details the choice and application for use of opiod, steroidal, and analgesic drugs. Every chapter contains management algorithms, tables, and boxed text for each pain syndrome.
Autor:Anush Pillai
David Loose
Eugene Toy
Shelley Tischkau
Data wydania:2013
Provides 56 true-to-life clinical cases that illustrate essential concepts in pharmacology. In this book, each case includes an easy-to-understand discussion correlated to key basic science concepts, definitions of key terms, pharmacology pearls, and USMLE-style review questions.
The 8th edition of the textbook provides a comprehensive introduction to the psychology of child development. It includes a number of real-world applications as well as student learning aids.
Autor:Citrix System
Citrix Sytems Inc.
Inc. Citrix Systems
Sytems Inc. Citrix
Data wydania:2008
Explains how to install, configure, and deploy Citrix Presentation Server Platinum Edition in an enterprise environment. This volume covers technical and business requirements for implementing a platform capable of accommodating thousands of users running desktop applications from central datacenters. It includes techniques for troubleshooting.
This is your definitive guide to computing concepts! Motivate your students to reveal the relevancy of technology. "Computing Essentials 2010" provides you with a complete learning package focusing on the most important and essential concepts of information technology. Students are given a streamlined, concise, attractive approach to the fundamental issues surrounding the world of computing. It has a balanced approach between theory and applied learning while highlighting the relevance of these important topics. All of the items featured with this text - including the end of chapter materials and the text websites - work together to help you truly understand the basics of computer concepts. This text correlates with "Simnet Online" for full integration of resources
"Contemporary Advertising, 10/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
The world's leading financial thinkers share their insights into the latest developments in credit derivatives
In The Credit Derivatives Handbook, some of the world's sharpest financial and legal minds come together to discuss how credit derivatives have evolved from tools restricted to the banking industry into flexible and customizable instruments used by investors of all kinds.
You will come away with the knowledge and insight needed to measure and value risk, as well as the ability to put credit derivatives to work. Over fifteen contributors provide in-depth analyses of subjects in their respective areas of expertise, such as:
Key products, applications, and typical trades, hedging and credit structuringPricing of credit default swaps and synthetic CDOsDesign
Autor:Norton Greenberger
Richard Blumberg
Robert Burakoff
Data wydania:2015
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The ultimate clinical companion for managing digestive and liver diseases-now revised and updated!
Part of the acclaimed CURRENT series, this trusted, practical resource reviews how to diagnose and treat the entire spectrum of digestive tract and liver disorders.
Authored by faculty physicians at Harvard Medical School and Brigham and Women's Hospital, CURRENT Diagnosis & Treatment: Gastroenterology, Hepatology, & Endoscopy features a streamlined, consistent presentation, with each chapter outlining the essentials of diagnosis for each condition.
The third edition of this
Autor:Maxine Papadakis
Michael Rabow
Stephen McPhee
Data wydania:2017
Incorporate the latest research findings into your clinical practice with the #1 annually updated guide to internal medicine
Includes 6 online-only chapters at no additional cost!
Visit: www.AccessMedicine.com/CMDT
No other text links practice and research like CURRENT Medical Diagnosis & Treatment! Written by clinicians renowned in their respective fields, this trusted text offers the most current insights into symptoms, signs, epidemiology, diagnosis, and treatment for more than 1,000 diseases and disorders. You'll find concise, evidence-based answers to questions about both hospital and ambulatory problems. This valuable clinical companion is the fastest and easiest way to find the latest information about diagnostic advances, prevention strategies, and
Autor:Maxine Papadakis
Michael Rabow
Stephen McPhee
Data wydania:2019
The #1 annually updated general medical text - delivering the diagnostic tools most relevant to daily practice
CURRENT Medical Diagnosis & Treatment is the most comprehensive, reliable, and timely reference available to answer common questions that arise in everyday clinical practice. Readers will find authoritative, evidence-based coverage of more than 1,000 diseases and disorders along with a concise, yet thorough synopsis of diagnosis and treatment. Written in a clear, easy-to-read style, this trusted classic covers all aspects of outpatient and inpatient care and includes discussion of new developments and breakthroughs in medicine. Presented in full colour, CMDT covers every aspect of general medicine, with an emphasis on prevention and cost-effective
Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and stress. Insights and tips are also provided for customer service supervisory personnel.
