For the Introduction to Computer Science course Computer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science provides students with a general level of proficiency for future courses. Teaching and Learning Experience This program will provide a better teaching and learning experience—for you and your students. It will help: Develop a Practical, Realistic Understanding of Computer Science: A language-independent overview
A conversational and clear writing style has made John Suchocki's Conceptual Chemistry a leader in liberal arts chemistry. Presenting chemistry conceptually, Suchocki builds a base from which non-science students may view our world more perceptively, helping them visualize the behavior of atoms and molecules to understand our macroscopic environment.
For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with
Contract Law is designed to provide coverage of the fundamental legal principles at play in this area. Written in the authors’ trademark clear and engaging style and incorporating a range of student-focused features, the book also introduces critical and contextual analysis to help you to develop your own critique and deepen your understanding of the law of contract.
This package includes a physical copy of Corporate Finance and Investment, 8th edition by Richard Pike as well as access to the eText and MyAccountingLab. To access the eText and MyAccountingLab you need a course ID from your instructor. If you are only looking for the book buy ISBN 9781292064062. Now in its eighth edition, Corporate Finance and Investment is a popular and well-regarded text for students wanting to gain essential knowledge of corporate finance and the tools to apply it. With its international perspective, the eighth edition has been thoroughly updated to now include important topics such as the impact of the financial crisis, along with additional material on risk management and behavioural finance. With its focus on strategic
This package includes a physical copy of Corporate Financial Management, 5th edition by Glen Arnold as well as access to the eText and MyFinanceLab. To access the eText and MyFinanceLab you need a course ID from your instructor. Explore how finance theory works in practice with Corporate Financial Management, 5th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.
For undergraduate and graduate courses in criminal behavior, criminology, the psychology of crime, crime and delinquency, and forensic psychology. A comprehensive psychological approach to criminal and antisocial behaviour. Building on a tradition of excellence, Criminal Behavior: A Psychological Approach is accurate, well-researched, contemporary, and comprehensive. It offers a detailed look at crime, what may lead to it, and how criminal behavior may be prevented — all from a psychological perspective. With a focus on serious crimes, particularly those involving violence, this text offers an all-inclusive look at a very complex field through effective and engaging material that has been classroom-tested for more than thirty years. Now in the 11th Edition, you’ll
Written by a leading academic in this field, Criminal Law combines coverage of the core legal principles with discussion of the theories and academic debates which underpin the subject. A range of hypothetical examples to illustrate problematic case scenarios and further reading suggestions are also included throughout the book making Criminal Law the ideal companion to support you in your study.
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve
For a one/two-semester courses in Computer Networks, Data Communications, and Communications Networks in CS, CIS, and Electrical Engineering departments. With a focus on the most current technology and a convenient modular format, this best-selling text offers a clear and comprehensive survey of the entire data and computer communications field. Emphasising both the fundamental principles as well as the critical role of performance in driving protocol and network design, it explores in detail all the critical technical areas in data communications, wide-area networking, local area networking, and protocol design.
For undergraduate database management students or business professionals Here’s practical help for understanding, creating, and managing small databases—from two of the world’s leading database authorities. Database Concepts by David Kroenke and David Auer gives undergraduate database management students and business professionals alike a firm understanding of the concepts behind the software, using Access 2013 to illustrate the concepts and techniques. Three projects run throughout the text, to show students how to apply the concepts to real-life business situations. The text provides flexibility for choosing the software instructors want to use in class; allows students to work with new, complete databases, including Wedgewood Pacific Corporation, Heather
For undergraduate database management courses. Get Students Straight to the Point of Database Processing Database Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals.
This package includes MyPsychLab® For courses in Lifespan DevelopmentA compelling blend of lifespan development research and applicationsDevelopment Across the Life Span provides a chronological overview of human development from the moment of conception through death, examining both the traditional areas of the field and more recent innovations. Author Robert Feldman focuses on how developmental findings can be can be applied meaningfully and practically, helping students to recognize the relevance of the discipline to their own lives. Thoroughly updated with the latest data and contemporary examples, the Eighth Edition better engages students in key concepts via recent news items, timely world events, and contemporary uses of lifespan development..
For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students. Teaching and Learning Experience: Provides a strong foundation in the core fundamentals of digital technology. Covers basic concepts reinforced by plentiful illustrations, examples,
Autor:Mark N.K. Saunders
Mark Saunders
Philip Lewis
Data wydania:2017
Understand the theory and techniques behind research methods used in business today Doing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful
Autor:Carol Guercio Traver
Carol Traver
Kenneth Laudon
Data wydania:2019
For courses in e-commerce.The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual
Autor:Dennis Tasa
Edward Tarbuck
Frederick Lutgens
Data wydania:2017
For all introductory physical geology courses. This package includes MasteringGeology™. Learning Objective-driven textbook, using augmented reality to bring geology to life With its strong readability and engaging, instructive illustrations, this trusted bestseller returns with a hybrid and streamlined focus on core principles. Earth: An Introduction to Physical Geology maintains a learning objective-driven approach throughout each chapter: The text provides students with a structured learning path, tied to learning objectives with opportunities for students to demonstrate their understanding at the end of each section. The authors’ emphasis on currency and relevance includes the latest thinking in the field, particularly in the dynamic area of
Autor:Dennis Tasa
Edward Tarbuck
Frederick Lutgens
Data wydania:2016
For all introductory physical geology courses. Learning Objective-driven textbook, using augmented reality to bring geology to life With its strong readability and engaging, instructive illustrations, this trusted bestseller returns with a hybrid and streamlined focus on core principles. Earth: An Introduction to Physical Geology maintains a learning objective-driven approach throughout each chapter: The text provides students with a structured learning path, tied to learning objectives with opportunities for students to demonstrate their understanding at the end of each section. The authors’ emphasis on currency and relevance includes the latest thinking in the field, particularly in the dynamic area of plate tectonics.
Pearson English Readers bring language learning to life through the joy of reading. Well-written stories entertain us, make us think, and keep our interest page after page. Pearson English Readers offer teenage and adult learners a huge range of titles, all featuring carefully graded language to make them accessible to learners of all abilities. Through the imagination of some of the world’s greatest authors, the English language comes to life in pages of our Readers. Students have the pleasure and satisfaction of reading these stories in English, and at the same time develop a broader vocabulary, greater comprehension and reading fluency, improved grammar, and greater confidence and ability to express themselves. Find out more at
For first-year graduate courses in Econometrics for Social Scientists. Bridging the gap between social science studies and econometric analysis Designed to bridge the gap between social science studies and field-econometrics, Econometric Analysis, 8th Edition, Global Edition, presents this ever-growing area at an accessible graduate level. The book first introduces students to basic techniques, a rich variety of models, and underlying theory that is easy to put into practice. It then presents students with a sufficient theoretical background to understand advanced techniques and to recognise new variants of established models. This focus, along with hundreds of worked numerical examples, ensures that students can apply the theory to real-world application and are
