The Market Makers

The Market Makers

Autor:
Gary Hamilton, Misha Petrovic, Misha Petrovic, Benjamin Senauer, Benjamin Senauer
In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.
179,01 zł
Data wydania:
2012
Czas dostawy:
30 dni
Wydawnictwo:
Oxford University Press
Liczba stron:
382
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
ISBN:
9780199655878
Kategorie:
Sektor detaliczny
In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and production to markets and market-making.

Introduction: The Retail Revolution ; PART I. THE MARKET MAKERS: A GENERAL PERSPECTIVE ; 1. Retailers as Market Makers ; 2. Technology and Public Policy: The Preconditions for the Retail Revolution ; PART II. MAKING CONSUMER MARKETS ; 3. U.S. Retailing and Its Global Diffusion ; 4. Globalization of European Retailing ; 5. Online Retailers as Market Makers ; PART III. MAKING SUPPLIER MARKETS ; 6. Supplier Markets and the Asian Miracle ; 7. Global Logistics, Global Labor ; 8. Making the Global Supply-Base ; 9. Transnational Contractors in East Asia ; PART IV. INDUSTRIES AND MARKET MAKING ; 10. The Global Spread of Modern Food Retailing ; 11. Market Making in the Personal Computer Industry