CIM Coursebook Introductory Certificate in Marketing

Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.

Part 1: What is marketing? Unit 1 The role and function of marketing Unit 2 The marketing environment Unit 3 The marketing mix Unit 4 Marketing in different organisational Unit 5 Review: What is marketing? Part 2: Understanding customer relations Unit 6 Understanding customers Unit 7 Building and maintaining customer Unit 8 Communicating with customers Unit 9 Customer care and customer service Unit 10 Review: Understanding customer Appendix: Feedback and answers