Podcasting Marketing Strategy
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
102,00 zł
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.Section - ONE: Podcasting in perspective;
Chapter - 01: Stand out from the social media noise - Why you should be podcasting;
Chapter - 02: Podcast adoption - Growth and expansion of podcasting as a popular medium;
Chapter - 03: Understanding how people really listen to and absorb audio content;
Chapter - 04: Building genuine personal engagement through podcasting;
Section - TWO: Building your business case and plan;
Chapter - 05: How to use podcasts to drive business results;
Chapter - 06: Understanding the role of podcasts in the user journey;
Chapter - 07: An introduction to podcast marketing;
Chapter - 08: What differentiates a great podcast?;
Chapter - 09: What is digital branding and how does business development fit in?;
Chapter - 10: Defining your content plan and using content calendars;
Chapter - 11: Driving action from podcasts;
Section - THREE: Building your podcast and making it a success;
Chapter - 12: The importance of landing pages and show notes (and getting SEO right);
Chapter - 13: Defining your podcast audience and content;
Chapter - 14: Understanding and selection of different podcast formats;
Chapter - 15: Preparing your podcast recording environment;
Chapter - 16: Choosing your recording hardware and software;
Chapter - 17: An overview of podcast editing options and how to do it;
Chapter - 18: Using interviews with influencers to maximize your podcast strategy;
Chapter - 19: Show branding intros and outros - Making the right first impression;
Chapter - 20: Podcast advertising and monetization - Where to begin and how to manage;
Chapter - 21: Publishing and distributing your podcast;
Chapter - 22: Measuring success - Tapping into how and why people listen to your podcast;
Chapter - 23: The podcast marketing toolkit;
Chapter - 24: The value of web analytics - Measuring the impact of your podcast activity;
Section - FOUR: The future of podcasting;
Chapter - 25: Where next for podcasting? conversational design, artificial intelligence and machine learning;
Chapter - 26: Future-proofing your podcast strategy for the ever-changing user journey;
Chapter - 27: Index
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.