Inside Marketing

Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

INTRODUCTION ; Inside Marketing: Practices, Ideologies, Devices ; PART I: STUDYING MARKETING DIFFERENTLY ; 1. Marketing as a Monstrosity: the Impossible Place Between Culture and Economy ; 2. The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work ; 3. "Market-things inside": Insights from Progressive Grocer (United States, 1929-1959) ; PART II: MARKETING AS PERFORMANCE: TOOLS AND DEVICES ; 4. Convoking the Consumer in Person: The Focus Group Effect ; 5. Marketing as Surveillance: Assembling Consumers as Brands ; 6. Consumer Segmentation in Practice: An Ethnographic Account of Slippage ; 7. The Making of the Sensuous Consumer ; PART III: THE POLITICAL ECONOMY OF MARKETING PRACTICE ; 8. Modeling Blackness in Civil Rights America ; 9. Customer Co-Production from Social Factory to Brand: Learning from Italian Fashion ; 10. Flipping the Neighbourhood: Biopolitical Marketing as Value Creation for Condos and Lofts ; PART IV: THE DIFFUSION OF MARKETING IDEOLOGY AND ITS EFFECTS ; 11. Commercial Epistemologies of Childhood: 'Fun' and the Leveraging of Children's Subjectivities and Desires ; 12. Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good? ; 13. Neoliberal Experiments: Social Marketing and the Governance of Populations ; 14. Mapping the Future of Consumers ; PART V: AFTERWORD ; The Marketing Reformation Redux