Global Marketing Management

Global Marketing Management

Autor:
Steve Carter, Steve Carter, Kiefer Lee, Kiefer Lee
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
298,39 zł
Data wydania:
2012
Czas dostawy:
30 dni
Wydawnictwo:
Oxford University Press
Liczba stron:
608
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
3
ISBN:
9780199609703
Kategorie:
Sprzedaż i zarządzanie marketingowe
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

PART ONE: UNDERSTANDING THE GLOBAL MARKETING ENVIRONMENT; PART TWO: THE DEVELOPMENT OF GLOBAL MARKETING STRATEGIES; PART THREE: IMPLEMENTING AND COORDINATING GLOBAL MARKETING OPERATIONS