Tourism, Hospitality and Digital Transformation

Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

1. Tourism, Hospitality and Digital Transformation: The Relevance for Society (Vanessa Ratten, Kayhan Tajeddini and Thorsten Merkle) 2. Digitalisation in the Hotel Industry (Christian Buer) 3. Change Management and Leadership in the Fourth Industrial Revolution (Mark Beattie and Sharon Link Wyer) 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience and Benevolence to Travelers' Loyalty and Willingness to Purchase (Pantea Foroudi and Reza Marvi) 5. Towards a Typology of Organizational Agility for Hotel Industry (Mahlagha Darvishmotevali and Kayhan Tajeddini) 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signalling in the Hotel Units in Portugal (Aida Martins, Joaquim Pinho and Graca Azevedo) 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland (Marcin Olszewski, Barbara Kowalczyk and Lukasz Widla-Domaradzki) 8. Destination Functional Attributes and Tourists' Revisit Intention to Sri Lanka's Pasikuda: A Critical Role of Destination Brand Equity (Mohamed Ismail Mujahid Hilal) 9. Digital Application: Evidence from Zurich Airport (Thorsten Merkle, Kayhan Tajeddini, Sven Mostberger, Sarah Rohner, Kira Schmid and Eleanor Shaw) 10. Innovation in Tourism Destination Marketing (Gretel Qumsieh-Mussalam and Kayhan Tajeddini) 11. Surf Tourism Knowledge System: A Conceptual Approach (Roberto Martin-Gonzalez, Ana Maria Luque-Gil and Kamilla Swart)