Rhetorical Theory and Praxis in the Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom.

Table of Contents Foreword Jim Dubinsky Introduction Business Communication at the Intersection of Rhetoric and Pedagogy Paula Lentz and Kristen Getchell Chapter One From Copper Plate Books to Gmail Templates: A Critical and Historical Approach to Business Communication Genres Marcy Leasum Orwig Chapter Two Inventio through Praxis: Connecting Competencies with the Canon Jacob D. Rawlins Chapter Three Rhetorical Grammar in the Business Communication Classroom: Cultural Capital vs. Privileged Rhetoric Paula Lentz Chapter Four Examining the Role of the Writer's Self in Business Communication Pedagogy Holly Lawrence Chapter Five Invention in Business Communication and Community-based Projects Danica L. Schieber Chapter Six The Occasion to Post: Connecting Kairos to Entrepreneurship in an MBA Business Writing Blog Assignment Kristen Getchell Chapter Seven It's Complicated:The White Paper as Exemplar within Complexes of Rhetorical Delivery Matthew R. Sharp Chapter Eight Expressing Accountability and Organizational Ethos: Business Dress as Visual Rhetoric Valerie Creelman Chapter Nine Theorizing the Role of Big Data Visualization: Moving Visuals from Delivery to Invention Dale Cyphert