An Introduction to Applied Semiotics

An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas.

TABLE OF CONTENTS LIST OF ILLUSTRATIONS, DIAGRAMS AND TABLES SYMBOLS INTRODUCTION 1. STRUCTURAL RELATIONS: HOMOLOGATION 2. OPERATIONS OF TRANSFORMATION 3. THE SEMIOTIC SQUARE 4. THE VERIDICTORY SQUARE 5. THE TENSIVE MODEL 6. THE ACTANTIAL MODEL 7. THE NARRATIVE PROGRAM 8. THE CANONICAL NARRATIVE SCHEMA 9. FIGURATIVE, THEMATIC AND AXIOLOGICAL ANALYSIS 10. THYMIC ANALYSIS 11. SEMIC ANALYSIS 12. DIALOGICS 13. THE SEMANTIC GRAPH 14. ANALYSIS BY CLASSIFICATION 15. ANALYZING RHYTHM AND ARRANGEMENT 16. THE FUNCTIONS OF LANGUAGE 17. PEIRCE'S SEMIOTICS 18. NARRATOLOGY 19. THE ANTHROPIC ZONES 20. A SHORT INTRODUCTION TO SEMIOTICS BIBLIOGRAPHY INDEX