Brilliant Business Plan

 A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

- Step-by-step instructions on how to build your brilliant business plan from scratch.

- A range of model plans for very different businesses to show you brilliant business planning in action.

- Advice on what delights banks and investors, as well as what not to do.

• Author acknowledgements
• Chapter 1:        An introduction to writing your Business Plan
• Chapter 2:        Getting started?
• Chapter 3:        Competition; show how you’ll beat them
• Chapter 4:        Harnessing the power of marketing
• Chapter 5:        Making money – the most popular part of the plan!
• Chapter 6:        How you’ll fund your business
• Chapter 7:        The people side of your plan
• Chapter 8:        Protecting what your ideas
• Chapter 9:        How to reduce your plan to two pages; the executive summary
• Chapter 10:      Presenting your Business Plan
• Chapter 11:      Our Business Plan in Action
• Appendix:         Pro-forma business plan