She Spot

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just women s issues. In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation s largest public interest communications firm, explain why women s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice much of which flies in the face of conventional wisdom on how to better connect with women and advance your mission.

Preface Acknowledgements Foreword by Gary Hirshberg, CEO of Stonyfield Farm Introduction: A Women-Centered (Marketing) Revolution Section I: Understanding the She Spot Chapter 1: Why Women Matter Chapter 2: How Women Think Chapter 3: What Women Want Section II: How to Hit the She Spot Chapter 4: Care Chapter 5: Taking Control Chapter 6: Connecting for Change Chapter 7: Cultivate Section III: Where to Hit the She Spot Chapter 8: Where to Reach Women Chapter 9: Segmenting the Women's Market Conclusion: Beyond the She Spot Chapter 10: The Not So Secret Secret to Changing the World Appendix A - The She Spot Check-List About the Authors Notes/Bibliography