Advertising

Advertising

Autor:
Iain MacRury, Iain MacRury
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
111,30 zł
Data wydania:
2008
Poziom zaawansowania:
dla profesjonalistów, specjalistów i badaczy naukowych
Czas dostawy:
2 dni
Wydawnictwo:
Routledge
Liczba stron:
336
Forma publikacji:
książka w miękkiej oprawie
Język:
Angielski
Wydanie:
ISBN:
9780415251266
Kategorie:
Studia komunikacyjne
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography