Strategic Communication and Deformative Transparency

This book examines deformative transparency and its different manifestations in political communication, propaganda and public health.

Introduction 1. Grotesque transparency: theoretical and methodological foundations 1.1 The grotesque and the esperpento 1.2 Strategy and tactics 1.3 Transparency and opacity 1.4 The aquarium metaphor 1.5 The economy of the affects 1.6 Epistemological boundaries 1.7 Methodological notes 2. Alternate reflexivity: the politics of excesses 2.1 Between chaos and control 2.2 Disclosure and denunciation 2.3 Chavez's affective transparency 2.4 Chavez as serpent-charmer 2.5 Trump and Ford: grotesque revelations 2.6 The aesthetics of spectacular politics 3. Sacralization and profanation in public communication 3.1 The return of the repressed 3.2 Beyond horror, values 3.3 Terror performance and reception 3.4 Mediations of the grotesque 3.5 Counter-strategy and anti-/de-radicalization 4. Public health, fragmentation and the legitimacy of the grotesque 4.1 Larger, bigger grotesque: fighting tobacco 4.2 Toscani's touch: branding public health issues 4.3 Visually framing the excesses 4.4 From moral outrage to stigma normalization 5. Strategy, transparency, aesthetics and the ethics of the realistically grotesque 5.1 Revisiting strategy 5.2 Double-edge sword transparency 5.3 Grotesque aesthetics 5.4 The sacred and the ethics of the invisible 5.5 Beyond the human body 5.6 The future will be kitsch Conclusion: change and atavism in grotesque transparency