The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.

Introduction Section 1: Conceptual Foundations of Strategic Communication 1. Strategic communication: Theoretical foundations and progress of the research area Derina Holtzhausen Kirk Hallahan 2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication Howard Nothhaft Hagen Schoelzel 3. The strategic turn in communication science Simon Torp 4. Strategic communication and the public sphere Gunter Bentele Howard Nothhaft 5. Dewey, the public sphere and strategic communication Charles Self 6. Communication in a Networked World Lindsey Young Willem Pieterson 7. Contextual Distortion and strategic communication Priscilla Murphy 8. Social Theories for Strategic Communication Oyvind Ihlen Piet Verhoeven Section 2: Institutional and Organizational Dimensions 9. Strategic communication as institutional work Magnus Fredriksson Josef Pallas 10. Cultural influences on strategic communication Kim A. Johnston James L. Everett 11. Strategic Communication: The Role of Polyphony in Management Team Meetings Helle Kryger Aggerholm Christa Thomsen 12. Strategy as communicative practice in organizations Marlene Marchiori Sergio Bulgacov 13. Good Governance and Strategic Communication: A Communication Capital Approach Patricia Riley Rebecca Weintraub Allison Noyes Stephanie Dixon Gail Thomas 14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication Emanuele Invernizzi Stefania Romenti 15. The role of communication executives in strategy and strategizing Finn Frandsen Winni Johansen 16. Organizational Goals and Behavioral Objectives in Strategic Communication Kirk Hallahan Section 3: Implementing Strategic Communication 17. A Theoretical Framework for Strategic Communication Messaging Kelly Page Werder 18. Framing as a Strategic Persuasive Message Tactic Kenneth E. Kim 19. Image repair theory in the context of strategic communication William L. Benoit 20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication Janis Teruggi Page 21. Relationship Cultivation Strategies in Strategic Communication Eyun-Jung Ki 22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media Jesper Falkheimer Mats Heide Section 4: Domains of Practice 23. Institutionalization in public relations: another step in examining its place in strategic communication Robert I. Wakefield Kenneth D. Plowman Alex Curry 24. Strategy in advertising Guido Zurstiege Tino Meitz 25. The strategic context of political communication Spiro Kiousis Jesper Stroemback 26. Communicating Strategically in Government Kirsten Kozolanka 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development Constanze Rossmann 8. Strategic Activism for democratization and Social Change Cheryl R. Soriano 29. Strategic dimensions of public diplomacy Martin Loeffelholz Claudia Auer Alice Srugies 30. Strategic communication practice of international non-governmental organizations Andreas Schwarz Alexander Fritsch 31. Terrorism as strategic communication Liane Rothenberger 32. Strategic Intent and Crisis Communication: The Emergence of a Field W. Timothy Coombs Sherry J. Holladay 33. Crisis communication and improvisation in a digital age Mats Eriksson 34. Strategizing risk communication Juliana Raupp 35. Strategic communication during change Rita Jarventie-Thesleff Johanna Moisander Mikko Villi 36. Social media and strategic communication: an examination of theory and practice in communication research Bobbi Kay Lewis Cynthia Nichols 37. Global strategic communication: from the lens of coordination, control, standardization, and localization Juan-Carlos Molleda Sarabdeep Kochhar