Real strategies, tactics & solutions for succeeding in emerging markets nowAttract non-consumers and upscale current customersReflect local culture, tradition, and preferences across your businessMake your products easier to find, buy, and useStrengthen your brand and deliver on your brand promisesEngage and serve all your stakeholdersBuild a sustainable, profitable businessHow big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets.
Each volume in the Early Detection and Treatment of Cancer Series is packed with practical, authoritative information designed to cover the full range of diagnostic procedures, including pathologic, radiologic, bronchoscopic, and surgical aspects. You'll be able to determine the safest, shortest, least invasive way to reach an accurate diagnosis; stage the disease; and choose the best initial treatment for early stages. Based on current evidence in the literature, authors provide clinical, hands-on tools to help you make informed decisions on precisely what tests and imaging studies are needed to diagnose and stage each type of cancer.
Practical, authoritative, and highly-illustrated, this volume in the brand new Early Detection and Treatment of Cancer series covers
Offers a comprehensive review to the topic of Breast Cancer. This issue focuses on the use of PET and PET/CT in the diagnosis, staging, treatment planning, and follow-up for patients with breast cancer. It also includes articles that provide correlates from other imaging modalities.
Written by experts from around the world, the latest edition of this leading reference features contributions from both neurosurgeons and orthopaedic surgeons. Presenting the full scope of spinal surgery, chapters discuss anatomy, biomechanics, complications, instrumentation, preoperative and postoperative care, and other core topics for surgeons. And numerous illustrations and clinical video clips provide critical visual context.
New chapters detail current surgical techniques for idiopathic scoliosis procedures.
Over half of the authors are new-bringing fresh perspectives and approaches to surgical preparation and techniques.
Technical procedures are written in an easy-to-follow, step-by-step format.
Covers a wide spectrum of spinal deformities, degenerative
A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains: - Step-by-step instructions on how to build your brilliant business plan from scratch. - A range of model plans for very different businesses to show you
The subjects of the symposia are on composite materials behaving as brittle, normal and special conditions of exploitation. Brittle matrix composites are applied in various domains and the series of symposia are closely related to their applications in civil engineering. In the last decades their importance is increasing along with their variety and the use of most advanced methods of testing. Papers include concretes, fibre concretes and ceramics, particularly their composition, microstructure and fracture processes. Various new and advanced engineering problems are presented in the papers.
This book brings together articles from Realtor Magazine in a single volume to help brokers make the most of their business. Organized into 3 sections - Managing Operations, Managing People and Managing Risk - it is an essential resource for managers in real estate offices.
"BRS Biochemistry and Molecular Biology, Fourth Edition" is an updated revision of a bestselling review, with an increased clinical focus, expanded molecular biology material, and several completely new chapters. The book outlines the important facts and concepts tested on the USMLE, within the context of physiologic functioning of the human body. Each chapter begins with a summary and ends with a high-yield summary to consolidate the material, so students can cover topics in a shorter time. Clinical vignette USMLE-style review questions, answers, and explanations appear after each chapter and in a comprehensive end-of-book exam. All the question material is also available online for electronic practice.
Autor:Benjamin Clarke
Louise, MD Hawley
Louise Hawley
Richard Ziegler
Data wydania:2013
BRS Microbiology and Immunology is a popular volume in the Board Review Series for medical students. Written in a concise, readable outline format, this book is intended to cover topics most commonly tested on USMLE. Included are 300 to 500 review questions in the USMLE-style format, and a comprehensive examination.
Ian Sinclair's "Build Your Own books" have established themselves as authoritative and highly practical guides for home PC users and advanced hobbyists alike. All aspects of building and upgrading a PC are covered, making this the book the computer retailers don't want you to read! By getting to grips with the world of PC hardware, you can avoid the built-in obsolescence that seems to be part and parcel of the fast moving world of PCs, and escape the need to buy a new PC every year. You can also have a PC that keeps pace with the ever increasing demands that new software applications place on your system. The new edition of this book is based around building and upgrading to the latest systems such as Pentium 4 or AMD Athlon motherboards running Windows 2000/ME. As
This valuable resource provides information on best practices and solutions to successfully establish an archival programme; it uses a practical approach, without the use of technical or theoretical jargon. Additionally it serves as a companion text in a theoretical archival course. The book provides easy-to-follow advice on how to assess the information needs of any institution and the greater community for which the archives were created to serve. Guidelines for achievable goals are provided for starting an archives programme in an environment where a small budget or even a 'no budget' can threaten the future of the archives. ...a very practical book for individuals., Archives primer
For courses in Java Programming This package includes MyProgrammingLab™ Layered, Back-to-Basics Approach to Java Programming Newly revised and updated, this Fourth Edition of Building Java Programs: A Back to Basics Approach uses a layered strategy to introduce Java programming and overcome the high failure rates that are common in introductory computer science courses. The authors’ proven and class-tested “back to basics” approach introduces programming fundamentals first, with new syntax and concepts added over multiple chapters. Object-oriented programming is discussed only once students have developed a basic understanding of Java programming. Previous editions have established the text’s reputation as an excellent choice for two-course sequences
For courses in Java Programming Layered, Back-to-Basics Approach to Java Programming This edition of Building Java Programs: A Back to Basics Approach uses a layered strategy to introduce Java programming and overcome the high failure rates that are common in introductory computer science courses. The authors’ proven and class-tested “back to basics” approach introduces programming fundamentals first, with new syntax and concepts added over multiple chapters. Object-oriented programming is discussed only once students have developed a basic understanding of Java programming. Previous editions have established the text’s reputation as an excellent choice for two-course sequences in introductory computer science, and new material in the 4th Edition incorporates
'!an excellent guide for any practitioner, whether he or she is a specialist or a primary care doctor, as all physicians are now seeing sport injuries in increasing numbers, due to the changing scene in medicine' - From the Foreword to the first edition. 'one of the most comprehensive reference guides dedicated to the injuries of the athlete! ...A must-have for any sports medicine professional!' - online review. 'All healthcare professionals treating injured athletes will find this handbook invaluable and comprehensive. As interest grows among healthcare providers in the care of the injured athlete, a reference such as this is essential for easy access in all medical kits and physician offices' - Doody, reviews of first edition.Compact, yet surprisingly complete, this
Autor:Alden Cass
Alden Cass
Brian Shaw
Sydney LeBlanc
Sydney LeBlanc
Data wydania:2008
Bullish Thinking is packed with hard-hitting true stories of financial professionals who have faced the many job stressors that fill this competitive industry.
Autor:Christopher Starkey
Dara Schniederjans
Marc Schniederjans
Data wydania:2014
Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive
Originally published in 1981. Risk is a problem which all business decision makers have to cope with. The problem is not insurmountable, however, as there now exist well-established techniques for minimising risk and for calculating which of various available options is the optimal one to pursue.
This book outlines and discusses these techniques and the theories behind them. Unlike many economic theories which only rarely have any practical applications, the techniques put forward in this book can be used by real businessmen to solve real business problems. The book concentrates on decision-making in two main areas: the allocation of a firm's resources and the selection of new investments; and the techniques and theories discussed fall into three broad groups:
This book is an essential introduction to the world of financing and investment decision making. With a strong real world focus, this text aims to help you bridge the gap between the theories surrounding financial decision making and what happens in the real business world in an accessible, user-friendly way. Alongside the book, you can visit the Business Finance companion website at www.pearsoned.co.uk/mclaney to access a comprehensive range of student-learning resources, including additional questions, web links for further reading and a glossary of key terms.
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last. "He does for business what Nike does for sport." Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide "Being successful in business is not a
As the countries of eastern and central Europe join the enlarged EU, their existing EU neighbours and business partners from elsewhere in the world should assess the impact of enlargement on their businesses and ensure that they are poised to take advantage of new business opportunities. This guide looks objectively at the overall enlargement process and at each individual accession state, and provides a clear assessment of the opportunities and difficulties presented to these countries and their business partners by their joining the EU. The country reports include key facts and industries, the political structure, macroeconomic analysis, and economic outlook.
For introductory courses in business. This package includes MyBizLab®. A Concise and Comprehensive Introduction to Business Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in
